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As a result,music too is undergoing the change and is sounding better. It has a solid NRI fan base,which is a major draw for the singers, he says.Īctor-producer Jimmy Shergill,who belongs to Punjab,agrees,There are more investors and producers in the Punjabi film industry,besides bigger budget and starcast.

Sharma makes another interesting point: The regional cinema is going international,and the Punjabi cinema is no exception. He writes in Urdu Punjabi,like Sadda Haq and Katiya Karo (both for Rockstar) and singers are familiar with the words, he says. Take,for instance,lyricist Irshad Kamil. Although it was difficult to get the accent right,but it was fun singing it, says the singer,adding that music composers in Punjab should rope in more singers from Bollywood because they are,after all,Punjabi.īut Rajeev Sharma of the Seven Seas channel feels that more than the kind of music being generated in Punjabi films,the associations that come into play. The song (Desi Dude) was hip and young,and I jumped in.

After singing for regional cinema down South,Shridhar got the call for Punjabi film,Yaar Anmulle. Its no longer the Jatt-di-zameen or Jatt-da-badla genre of filmmaking,nor is the sound loud and jarring, says singer-composer Shridhar of Bombay Vikings fame,who was based in Jalandhar before he moved to Sweden. Punjabi film industry is finally making modern and contemporary films.

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